The Label Swap project: AUT Communication Design students

Products speak to you through their packaging, the branding on their labels; through colours, fonts, layout, and the style of images they use.

But what happens when you swap the elements of one product’s label with those of another?

The Label Swap project by AUT Communication Design students does just that – it takes two products and swaps the stylistic elements of each.  Although each product stays in its own container, and even the words on the label stay the same, just swapping colours and typefaces, layouts and image styles, produces some interesting results.

The project teaches design students how important each of the stylistic elements on a label are and how they help give a sense of what a product is or does.