A film based on the unpublished play El Plebiscito written by Antonio Skármeta portrays the historical moment when advertising tactics came to be widely used in political campaigns. The campaign in question was the historic 1988 plebiscite of the Chilean citizenry on the question of whether dictator Augusto Pinochet should stay in power for another eight years. The campaign took place in 27 nights of television advertisement and over that month the 'No' campaign created by the majority of Chile’s artistic community proved effective with a series of entertaining and insightful presentations that have an irresistible appeal.
Pablo Larraín, Chile, 2012. Run time 118mins, rated M.
- Auditorium, lower ground level