Billy Apple®

Cash Only 1/2 Price

Cash Only 1/2 Price by Billy Apple®

Artwork Detail

Billy Apple operates at the intersection of art and commerce. Posing as a blatantly mercenary dealer in cultural capital, he exposes the art industry’s machinations. Cash Only 1/2 Price advertises its own bargain status. Originally shown at Webb’s auction house, the painting remained unsold and was later

removed from its stretcher frame after it became damaged. Apple sold the work, now a ‘clearance item’, to the Chartwell Trust at half price. However, Apple’s hard-nosed monetarism is a ruse. His work’s value remains unknown – like any other artwork, it is dependent on mutual agreement.

Cash Only 1/2 Price
Billy Apple®
Production date
acrylic on canvas
2100 x 1551 mm
Credit line
Chartwell Collection, Auckland Art Gallery Toi o Tāmaki, 1991
Accession no
Copying restrictions apply
New Zealand Art
Display status
Not on display

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