Yvonne Todd
Chlora

Artwork Detail
Yvonne Todd's impossibly perfect, dewy rose recalls Hallmark cards, designed to facilitate off-the-rack emotional response. Her big photo suggests amplified sentimentality: intimacy and tenderness WRIT LARGE. The classy egg-shaped vignette hints at fertility and pregnant pauses. The rose could be a marker of love or death. Either way this highly visually and culturally processed sign attests to the conventionalised forms our feelings take. Does Chlora recuperate kitsch? Is it sincere, a piss-take, or a bit of both? Perhaps it points
to something real at stake in the cliché. (Snake Oil, 2005)
- Title
- Chlora
- Artist/creator
- Production date
- 2001
- Medium
- LED print
- Dimensions
- 990 x 835 mm
- Credit line
- Chartwell Collection, Auckland Art Gallery Toi o Tāmaki, 2002
- Accession no
- C2002/1/19
- Copyright
- Copying restrictions apply
- Department
- New Zealand Art
- Display status
- Not on display
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