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Yvonne Todd

Chlora

Chlora by Yvonne Todd

Artwork Detail Request a print

Yvonne Todd's impossibly perfect, dewy rose recalls Hallmark cards, designed to facilitate off-the-rack emotional response. Her big photo suggests amplified sentimentality: intimacy and tenderness WRIT LARGE. The classy egg-shaped vignette hints at fertility and pregnant pauses. The rose could be a marker of love or death. Either way this highly visually and culturally processed sign attests to the conventionalised forms our feelings take. Does Chlora recuperate kitsch? Is it sincere, a piss-take, or a bit of both? Perhaps it points

to something real at stake in the cliché. (Snake Oil, 2005)

Title
Chlora
Artist/creator
Production date
2001
Medium
LED print
Size (h x w)
990 x 835 mm
Credit line
Chartwell Collection, Auckland Art Gallery Toi o Tāmaki, 2002
Accession no
C2002/1/19
Copyright
Copying restrictions apply
Department
New Zealand Art
Display status
Not on display

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